Carina McLeod

Carina spent over seven years working in Vendor Management at Amazon UK and now is the CEO and Founder of Ecommerce Nurse and Vendor Society. Carina loves sharing her Amazon knowledge and helping vendors and sellers grow their business on Amazon.

How to manage unprofitable CRaP ASINs

CRaP stands for “Can’t Realise Any Profit,” and in the Amazon vendor space, it’s a popular term. To put it simply, these are products that do not make a profit. For a long time, Amazon’s focus was on gaining market share across numerous product categories, even if this sacrificed their bottom line. Now that Amazon …

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how to transition from amazon vendor to seller

Curious about transitioning from vendor to seller? A five-step plan

As a vendor who might be seeing changes to Vendor Central and processes, you may be curious about selling on Amazon’s Seller Central platform as a backup strategy for your business. If you’re wondering what might happen to your vendor relationship if Amazon changes its policies or stops raising POs — especially with recent issues …

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Samsung tablet on a messy desk

Amazon Brand Analytics can help grow your business

Data is key when it comes to making smart business and marketing decisions. The same goes for brand development and growth on Amazon. Businesses must understand what customers desire and be able to equate that to sales opportunity. There are a number of software solutions to help with this, in addition to existing Seller Central …

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