TikTok Shop

Driving TikTok Shop success with tailored strategies: From trend-driven content to live selling and community engagement, we help your brand connect with audiences and maximise sales.

What is TikTok Shop?

It's where social media meets eCommerce! TikTok Shop is TikTok's eCommerce platform which enables brands to showcase and sell their products to customers directly within one app. TikTok users can purchase products via the brand's 'Shop' tab as well as shoppable video content embedded with clickable products.

Why Should You Sell on TikTok Shop?

For brands wanting to reach a wider customer base, having a presence on TikTok Shop is a no-brainer. TikTok has 2 billion active monthly users, with TikTok Shop leading the way as the UK’s most shopped social channel in 2023 (overtaking Instagram and Facebook). More and more social media users of all demographics are using TikTok - it's no longer just for teens dancing their hearts out! Almost half of the platform's users are over 30 years old with an expected 700 million users making purchases by 2026.

How Can We Help?

Maintaining a brand presence on TikTok requires strategic planning, up-to-date content ideation and video creation. We'll take it all off your hands! From setting up your TikTok Shop to carrying out daily account management, we'll also create all the content, post it to your TikTok account and run ads where required. Time is of the essence; the brands setting up their TikTok Shop now will reap the rewards of being amongst the first to capitalise on this rapidly growing market.

The Benefits...

No Listing Fees

TikTok Shop stands out by offering businesses a fee-free listing environment, contrasting with conventional platforms that often impose listing fees.

Low Commission Rate

TikTok Shop boasts a competitive edge with its minimal 5% commission rate - significantly lower than the rates charged by other platforms.

No Sales Cap

TikTok Shop has no sales cap because it's a content-first platform; this means engaging videos posted to the platform are what generate the demand, giving businesses unlimited potential to thrive.

Rapid Growth Potential

TikTok has a proprietary algorithm that pushes for swift and personalised discovery by new customers based on their interests as opposed to only their previous shopping habits; this algorithmic advantage gives brands an opportunity to target a much wider customer base on TikTok Shop compared to other eCommerce platforms.

Livestreaming Opportunity

Brands can post organic and sponsored livestreaming videos to amplify sales, with viewers seeing clickable products on screen enabling them to shop in real time during livestreaming sessions.

No Pixel Needed

TikTok does not rely on pixel tracking to show your content to the right audience because all the valuable data required to target your ideal customers is stored within the app.

The Benefits...

No Listing Fees

TikTok Shop stands out by offering businesses a fee-free listing environment, contrasting with conventional platforms that often impose listing fees.

Low Commission Rate

TikTok Shop boasts a competitive edge with its minimal 5% commission rate - significantly lower than the rates charged by other platforms.

No Sales Cap

TikTok Shop has no sales cap because it's a content-first platform; this means engaging videos posted to the platform are what generate the demand, giving businesses unlimited potential to thrive.

Rapid Growth Potential

TikTok has a proprietary algorithm that pushes for swift and personalised discovery by new customers based on their interests as opposed to only their previous shopping habits; this algorithmic advantage gives brands an opportunity to target a much wider customer base on TikTok Shop compared to other eCommerce platforms.

Livestreaming Opportunity

Brands can post organic and sponsored livestreaming videos to amplify sales, with viewers seeing clickable products on screen enabling them to shop in real time during livestreaming sessions.

No Pixel Needed

TikTok does not rely on pixel tracking to show your content to the right audience because all the valuable data required to target your ideal customers is stored within the app.

The Benefits...

No Listing Fees

TikTok Shop stands out by offering businesses a fee-free listing environment, contrasting with conventional platforms that often impose listing fees.
ecn thin black right arrow

Low Commission Rate

TikTok Shop boasts a competitive edge with its minimal 5% commission rate - significantly lower than the rates charged by other platforms.
ecn thin black right arrow

No Sales Cap

TikTok Shop has no sales cap because it's a content-first platform; this means engaging videos posted to the platform are what generate the demand, giving businesses unlimited potential to thrive.
ecn thin black right arrow

Rapid Growth Potential

TikTok has a proprietary algorithm that pushes for swift and personalised discovery by new customers based on their interests as opposed to only their previous shopping habits.
ecn thin black right arrow

Livestreaming Opportunity

Brands can post organic and sponsored livestreaming videos to amplify sales, with viewers seeing clickable products on screen enabling them to shop in real time during livestreaming sessions.
ecn thin black right arrow

No Pixel Needed

TikTok does not rely on pixel tracking to show your content to the right audience because all the valuable data required to target your ideal customers is stored within the app.
ecn thin black right arrow

The Benefits...

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As a TikTok Shop Partner agency, we stay ahead of the latest tools and trends to take your brand to new heights

Account Setup

For many brand owners, even the first step of setting up an account on TikTok is a daunting idea. That's where we come in. We'll take you through the entire process, step by step, to ensure that your account is set up correctly. Being a TikTok Shop Partner, we can help get your account approved and running as quickly as possible. From there, leave it to us to add listings to your Shop and set up the order fulfillment process based on what works best for your business.

TikTok Shop Strategy

Our priority will be to define the goals for your brand's TikTok Shop and set the roadmap to achieveing them. With our team of TikTok and e-commerce experts, we'll put together a solid plan for how your brand will show up on this platform and the way we'll execute the strategy to achieve success.

TikTok Content Calendar

We'll plan your monthly content calendar in line with your TikTok strategy, starting with content ideation and moving on to details such as video themes and formats. This is where we strategically make use of trends and plan for reactive content which is appropriate for your brand's TikTok Shop and has greater potential for virality.

Content Creation

With our in-house team of creative professionals, we'll film videos, photograph, edit and write all the copy for your TikTok Shop videos and product listings. Leave it to us - whether it's researching the latest trends, trending music or hashtag campaigns, we'll take care of all the content posted to your brand's TikTok Shop.

Account Management

When it comes to actually posting your brand's TikTok videos, we'll do this for you. Our social media experts will also manage affiliate engagement, oversee seasonal promotions and TikTok-wide events and carry out listing updates for when your TikTok Shop products need editing. We'll monitor inventory and overall account health, to help prevent any issues that could impact your views or sales.

Performance Reports

Social media is an ever evolving space and we're both proactive *and* reactive when it comes to using data and analytics to guide us. For us, it's not just about posting content to your TikTok but about making sure that we're fully optimising your TikTok Shop presence. Through monthly performance reports, we monitor content performance and actively adapt the strategy and style (whilst staying within your branding guidelines).

Ads Management

With our experienced team of digital marketers, we leverage TikTok Shop ads to deliver your content to an even wider target audience, increasing reach, building brand awareness and ultimately driving more sales. We customise your ads strategy to ensure your goals are at the centre of all the key decisions made about content, budget allocation and timelines.

Livestreaming

One of the most innovative and effective features of TikTok Shop is the ability for brands to livestream. These live sessions feature products from your TikTok Shop, which appear as clickable icons for viewers to purchase during livestreaming from within the app. We understand that this real-time live shopping feature is powerful so we’ll help you organise, script and carry out your TikTok Shop livestream.

But isn't TikTok just for kids?

Not any more! TikTok, once synonymous with the younger generation, has undergone a notable demographic transformation, attracting an increasingly diverse user base globally. This was bound to happen as people of all ages were beginning to discover the app and upload different types of content, attracting new communities to the platform. As of 2023, nearly 40% of TikTok users are over 30 years old. This shift has been gaining traction throughout 2024 and looks to open up the space for more mature consumers.
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“Our Amazon account had become too large and complex to adequately manage in-house and so we contacted eCommerce Nurse to ask for help with the account management. We’ve now been working together for just over a year and have seen significant increases in sales … giving us more time to spend in other areas of our business… We can confidently recommend their services.”
Scott Duffy  |  Avanor  |  
View case study

TikTok Shop in action...

Frequently asked questions.
You bring the questions, we’ve got the answers!

Visit the TikTok Shop Seller Center and select the world region from which you’re selling your products. Then click on “Sign up” if you don’t already have a TikTok account. You’ll need some business documents, such as your company registration certificate, personal ID and proof of address. Keep these documents handy.
As long as your product isn’t on TikTok’s list of prohibited products or unsupported products (including things like firearms, medicines, alcohol, baby food, etc.), you can list most items suitable for e-commerce on TikTok Shop. However, some restricted products have specific listing requirements, so it’s always best to review these documents to ensure your product will be suitable for TikTok Shop.
TikTok Shop charges zero set-up fees. There is a commission of 5% on all products, with an introductory commission of 1.8% for each product sale for the first 90 days.
TikTok Shop allows e-commerce integration solutions, enabling sellers to integrate platforms like Shopify, Magento and WooCommerce. Sellers can even manage their TikTok Shop directly from Shopify using the TikTok for Shopify App.
The TikTok Shop Seller Center has everything you need to manage orders and fulfilment. On the ‘Orders’ page in the main navigation bar, select ‘Manage Orders’. From there, you can filter orders, add notes to specific orders, print shipping labels and more.
TikTok Shop has a support team that sellers can contact to help resolve problems.
TikTok Shop offers reporting functions to monitor your listings and the performance of items. There is even a feature to monitor the ‘health’ of specific listings, providing tips on how to improve their performance. Campaign monitoring can be carried out through the main dashboard of the TikTok Ads Manager, which provides comprehensive analytics on campaign performance.
There are two ways to collaborate with Content Creators on TikTok Shop: through the TikTok Shop Product Marketplace or via the Affiliate Center. Sellers can add their product to the Product Marketplace to enable discovery by Content Creators, or they can make direct contact with Content Creators in the Affiliate Center.

For general influencer marketing, TikTok offers a Creator Marketplace where brands can search, negotiate and hire influencers for product promotions. Video authorisation and payments can also be arranged via the Creator Marketplace.

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