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Amazon IP Accelerator helps brands speed up the Brand Registry process
Amazon enables customers to search and shop for anything, 24/7, at the click of a button. When millions of products are sold by millions of businesses on millions of devices around the globe, it’s simple to see why brands need an edge to protect their identities and boost sales. The Amazon Brand Registry does just…
The importance of strong listing translations on Amazon
As brand owner and seller, you may have thought about how to expand your reach into growing international markets. While many are aware of the global opportunities Amazon presents, very few businesses are doing a great job of maximising Amazon listings and content for optimal sales. The truth is, success on Amazon requires a special…
Exploring Amazon’s own-brand and private label business
Have you heard of Mama Bear, Stone & Beam, 206 Collective, or Solimo? If you’ve been shopping on Amazon for anything from baby food to mid-century style flower pots, you might have seen these brands. Many customers and businesses who trade on Amazon are not aware that these brands are actually private-label products or exclusive…
Sellers can use FeedbackFive to automate the Amazon “Request a Review” button
The Amazon product review is a crucial piece of information for customers. Shoppers trust Amazon and rely on Amazon product reviews. For sellers, having quality, legitimate product reviews and solid product ratings can increase conversion and accelerate sales on your products. According to Amazon’s anti-manipulation policy, “Any attempt to manipulate reviews, including by directly or…
Prime Day 2020 delayed until August, FBA storage fees waived
Amazon Prime Day will not be in July this year. While Amazon doesn’t typically announce Prime Day dates far in advance, a Reuters report stated that the 2020 summer shopping event would be delayed until “at least” mid-August. Prime Day 2019 was the “largest shopping event in Amazon history.” The deals event “surpassed the previous…
The basics of Amazon sales rank
Whether you sell books, jewelry, cleaning products, or candy, Amazon sales rank is something you should know a bit about. Like most of Amazon’s inner workings, the algorithm that determines sales rank is somewhat shrouded in mystery. Though sellers are usually aware that a bestselling product can equal success on Amazon, the methods for determining…
Amazon updates sellers and vendors on COVID-19 effects
Due to current and rapidly changing COVID-19 developments, Amazon addressed vendors and sellers this week to alert them of possible changes to purchase orders, delivery windows, and operational issues. Amazon is also keeping an ongoing wrap-up of actions for those impacted by coronavirus issues on their Day One blog. This keeps tabs on more general…
The importance of hidden keywords for Amazon SEO
Sellers on Amazon often hear about the importance of listing optimization. Chances are, you’ve worked to improve your titles, features, and descriptions. While these are certainly important, you also cannot neglect the field for hidden keywords when uploading product information to Seller Central. What are hidden keywords? Hidden keywords boost discoverability and help customers find…
The basics of product image optimisation
When it comes to main product images on Amazon, there has to date been only one recommended way to do things. But Amazon has and is evolving, the competition has become more fierce, and outstanding main product images are a key tool in converting page views into sales. In 2020, it is important that vendors…
