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The Brand Dashboard: Amazon’s new tool for brands to monitor health, conversion, and traffic
If you are a U.S. brand using Seller Central, you may have noticed a new feature. Amazon launched the Brand Dashboard and announced the new tool in an April edition of the Seller Newsletter. Some brands also received personal email notifications. “The Brand Dashboard contains actionable insights on how your ASINs and brands are performing…
Industry experts weigh in on the future of Amazon for sellers, vendors, and customers
Ever since Amazon’s temporary suspension of POs via Vendor Central in March, followed by cryptic emails, and backpedaling, many have wondered about Amazon’s plans. Is Amazon moving to a “one vendor” system? What do these actions and developments mean for vendors, sellers, and for the future? To provide insight on these issues, we’ve asked a…
eCommerce Nurse is now part of the Amazon Service Provider Network
eCommerce Nurse is proud to announce that we have officially joined the Amazon Service Provider Network (ASPN). Through Seller Central, the ASPN allows businesses to connect with trusted local providers to sell globally. Providers are vetted by Amazon’s highest standards and goals, as well as continuously monitored for high-quality performance. The goal of the…
From A to Z: Amazon acronyms and terms glossary for sellers and vendors
(Note: This Amazon terms glossary was last updated in April 2021.) When it comes to e-commerce, Amazon is undoubtedly the biggest player of them all. Did you know the Amazon logo was created with the “A” and “Z” connected by a (smile-shaped) arrow to represent the idea that Amazon sells everything from A to Z?…
Amazon focuses on reducing counterfeiting with Project Zero
As an e-commerce player, you’ve certainly heard of customers receiving fake items they ordered on Amazon: Knock-off footwear that looks similar to Adidas or Nike, top-brand or luxury handbags that are slightly off, or sporting equipment that doesn’t deliver the same quality a customer was expecting. This can also be dangerous, with nefarious sellers delivering…
Avoid fraud, fines, and counterfeit: A seller’s guide to legitimate reviews on Amazon
Hoping for glowing 5-star reviews for your products on Amazon? The best way to get there is certainly not to commit fraud or pay for fake reviews. Sellers who go this route may experience the full wrath of the United States Federal Trade Commission (FTC) and Amazon. A recent case resulted in a $12.8 million…
The end of Amazon’s Price parity policy for sellers
Amazon confirmed this week that it has ended its restrictive third-party price parity policy in the US. Amazon will no longer prohibit merchants from selling the same products on other sites at prices lower than Amazon’s list price. The policy is under scrutiny for potential violation of US antitrust law. In 2013, Amazon ended a…
Amazon Live launches livestreaming for online shopping
Everyone who has owned a television has likely flipped past the Home Shopping Network. The televised sales pitch is nothing new. But Amazon has recently evolved to add this shopping angle as another way to engage customers and increase sales. In February, Amazon launched a new service where professional sellers are able to livestream, allowing…
Is the Amazon Brand Incubator program for you?
With so many brands and sellers on Amazon, many are keen to distinguish themselves and gain an edge on the competition. Amazon has launched a program called the Amazon Brand Incubator, which is a service that sets up brands for success. Launched in 2018, this program was formerly known as Amazon Exclusives. This program is…
