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From A to Z: Amazon acronyms and terms glossary for sellers and vendors
(Note: This Amazon terms glossary was last updated in April 2021.) When it comes to e-commerce, Amazon is undoubtedly the biggest player of them all. Did you know the Amazon logo was created with the “A” and “Z” connected by a (smile-shaped) arrow to represent the idea that Amazon sells everything from A to Z?…
Amazon focuses on reducing counterfeiting with Project Zero
As an e-commerce player, you’ve certainly heard of customers receiving fake items they ordered on Amazon: Knock-off footwear that looks similar to Adidas or Nike, top-brand or luxury handbags that are slightly off, or sporting equipment that doesn’t deliver the same quality a customer was expecting. This can also be dangerous, with nefarious sellers delivering…
Avoid fraud, fines, and counterfeit: A seller’s guide to legitimate reviews on Amazon
Hoping for glowing 5-star reviews for your products on Amazon? The best way to get there is certainly not to commit fraud or pay for fake reviews. Sellers who go this route may experience the full wrath of the United States Federal Trade Commission (FTC) and Amazon. A recent case resulted in a $12.8 million…
The end of Amazon’s Price parity policy for sellers
Amazon confirmed this week that it has ended its restrictive third-party price parity policy in the US. Amazon will no longer prohibit merchants from selling the same products on other sites at prices lower than Amazon’s list price. The policy is under scrutiny for potential violation of US antitrust law. In 2013, Amazon ended a…
Amazon Live launches livestreaming for online shopping
Everyone who has owned a television has likely flipped past the Home Shopping Network. The televised sales pitch is nothing new. But Amazon has recently evolved to add this shopping angle as another way to engage customers and increase sales. In February, Amazon launched a new service where professional sellers are able to livestream, allowing…
Is the Amazon Brand Incubator program for you?
With so many brands and sellers on Amazon, many are keen to distinguish themselves and gain an edge on the competition. Amazon has launched a program called the Amazon Brand Incubator, which is a service that sets up brands for success. Launched in 2018, this program was formerly known as Amazon Exclusives. This program is…
For the first time, Amazon addresses counterfeiting in annual report
On February 1, Amazon released its Annual Report for 2018 to the SEC. The report gives a detailed look at Amazon’s business considerations for shareholders and investors. For the first time in such a report, Amazon discussed the persistent counterfeit issues that plague the marketplace and hinted at their potential impact. The concerns were…
Opportunity exists for creative sellers on Merch by Amazon
Calling all entrepreneurs, designers, brands, and sellers. Merch by Amazon may be the next big thing for the e-commerce marketplace. Through this program, creators are able to sell their designs on Amazon, reaching millions of customers with no upfront investment. How does it work? Merch by Amazon is an invitation-only program. Sellers request an invite…
The basics of keywords for Amazon SEO
It’s perhaps the most basic tenant of selling on Amazon: Customers must to be able to find your product in order to purchase it. If you fail to account for search engine optimization by not properly keywording on Amazon, you risk less traffic and fewer sales. Amazon’s search algorithm is slightly different than that of…
