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Amazon EFN basics and preparing for Brexit
For Amazon vendors and Amazon FBA sellers, expanding your business internationally is a fairly easy process if you’re already set up in one Amazon marketplace. As technology and logistics continue to expand in reach, it’s important for brands to look at e-commerce sales goals at a global level, and not merely a country level. But…
Amazon listing optimisation: How to avoid 8 common errors on your product detail page
When it comes to Amazon, most businesses know the competition is fierce. With 8.8 million sellers around the globe (2.2 million currently active sellers, according to Marketplace Pulse), plus Amazon vendors and own-brand offerings, the competition can seem absolutely mind-blowing. You might even be thinking, “How can I get an edge on Amazon?” Fortunately, there’s…
What are Amazon Imaging Services and how can they help sell product?
A picture is worth a thousand words, and when it comes to shopping on Amazon, a great product image is undoubtedly worth much more. Brands cannot hope to be successful on Amazon with poor images, online shopping is all about the visuals. When customers cannot touch or see a product in person, they rely heavily…
Amazon to launch in Sweden, with no official date announced
Rumours of Amazon launching in the Nordic marketplace have been swirling for years. Last week, Amazon announced the launch of Amazon Sweden, though a target date is yet to be confirmed. Currently, Swedish customers can shop from Amazon’s other European locales, such as Amazon.de or Amazon.fr. But with products being shipped from elsewhere on the…
Using the “Halo Effect” method to validate prime keywords and overtake your competitors in sales
The COVID-19 pandemic has had a huge impact on retail businesses. With social distancing measures forcing more and more people to shop online, many are focusing on e-commerce marketplaces like Amazon. With these radical changes to how we live come radical changes to how we buy, as well. While e-commerce is blooming, it’s important to…
Multi-channel fulfillment – A logistics perspective
My last blog post took a closer look at the possibility of outgrowing FBA. If businesses do need to expand with multi-channel fulfillment, it’s not feasible to just start selling on eBay, when the sole inventory is held at Amazon Fulfillment Centers for the existing FBA business. In some sense, this is a follow-up article:…
5 tips for uploading products using Amazon’s New Item Setup sheet (NIS)
We’ve all been there. You’re an established brand who just opened your Amazon seller account and are anxious to get your top-selling SKUs uploaded so that you can start shipping your products using the best fulfilment system on the planet. Or maybe you’re already a seasoned seller but need to make some updates to your…
Amazon FBA costs and fees: Where you might be losing money
Managing an Amazon FBA business can often feel like going in 100+ different directions at once. But it doesn’t have to be that way, if you focus on what matters. And what matters in your Amazon business is proper understanding of your financials. Too many podcasts, interviews, and YouTube videos are talking about advertising, PPC…
Amazon.com to start showing seller names and addresses on seller profile pages
This month, Amazon announced that beginning September 1st, they will display a seller’s business name and address on their Amazon.com Seller Profile page. For individuals, Amazon will display the individual’s name and address. Across the US, Amazon sellers’ opinions of this news varied: Many welcomed increased transparency, while others disliked the additional exposure of personal…
