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Latest news and insights

We love sharing knowledge to help businesses be successful in today’s online world. We have a variety of articles available for you to read and gain insights into the latest topics on retail, ecommerce and Amazon.  

Amazon Storefronts

Amazon Launches Amazon Storefronts to Showcase Small and Medium Businesses

Traditionally seen as the competition to mom-and-pop stores, Amazon recently allied itself with small and medium businesses (SMBs) by launching Amazon Storefronts. Launched in September 2018, the new platform allows customers to “discover unique products from small and medium businesses.” What is Amazon Storefronts? As part of Amazon Storefronts, the platform highlights small business owners,…
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Boosting Conversion Through Amazon Enhanced Brand Content

Boosting Conversion Through Amazon Enhanced Brand Content

As customers search through the millions of products available through hundreds of thousands of sellers and vendors on Amazon, how do they make a decision on what to buy? What’s helpful for a customer, and what gives brands that extra edge to push customers from browsing to buying? How can brands differentiate themselves from other…
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Brand Protection: Why It’s Important and How To Do It Correctly

Brand Protection: Why It’s Important and How To Do It Correctly

One of the most pressing issues facing sellers on Amazon is protecting their brand (and the brand’s intellectual property) from unauthorized sellers. When unauthorized sellers present a problem for brands, it is usually in one of the following ways: Devaluation of the brand, unacceptable brand representation, competition with the authorized brand through buy box wars,…
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Black Friday

Are you ready for Black Friday and Cyber Monday?

We’ve all heard that Black Friday is the biggest and busiest shopping day of the year, but its original brick-and-mortar premise is somewhat diminished in the online world. A kick-off for holiday shopping, Black Friday was named such because it’s often the day that retailers go out of the negative or “red” and into the…
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FeedbackFive Amazon Customer Review and Feedback Tool

How to Generate Amazon Customer Reviews

In the online retail space, customer reviews can truly make or break your business. Having a solid online reputation will go a long way in building your brand and generating sales. Potential buyers will absolutely look at reviews before making a purchase, which is why requesting feedback is important. Even if you know about reviews…
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Amazon Advertising AMS Sponsored Ads and Sponsored Brands

Invest in Amazon Advertising to Increase Traffic and Boost Sales

There are more than 500 million products on Amazon.com. Sellers can have a great product, that is properly set up, priced correctly, and full of rich details on the product page and still struggle with converting sales. With the fierce competition among thousands of sellers, getting your product in front of the customer and clicked…
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