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Latest news and insights
We love sharing knowledge to help businesses be successful in today’s online world. We have a variety of articles available for you to read and gain insights into the latest topics on retail, ecommerce and Amazon.
Amazon focuses on reducing counterfeiting with Project Zero
As an e-commerce player, you’ve certainly heard of customers receiving fake items they ordered on Amazon: Knock-off footwear that looks similar to Adidas or Nike, top-brand or luxury handbags that are slightly off, or sporting equipment that doesn’t deliver the same quality a customer was expecting. This can also be dangerous, with nefarious sellers delivering shoddy medications, supplements, and beauty products for both people and
eCommerce Nurse to partner with Skye High Media to expand Amazon Advertising experience
eCommerce Nurse is excited to announce our partnership with Skye High Media. Skye High Media is a UK-based company that specializes in Amazon Advertising solutions. This includes managing sponsored ad programs and display-advertising strategies for both sellers and vendors in Europe and North America. About Skye High Media Skye High Media was founded by ex-Amazonian Mark Pettit, a digital specialist who spent years working on
Avoid fraud, fines, and counterfeit: A seller’s guide to legitimate reviews on Amazon
Hoping for glowing 5-star reviews for your products on Amazon? The best way to get there is certainly not to commit fraud or pay for fake reviews. Sellers who go this route may experience the full wrath of the United States Federal Trade Commission (FTC) and Amazon. A recent case resulted in a $12.8 million fine for one company, and serves as a warning to
The End of Amazon’s Price Parity Policy for Sellers
Amazon confirmed this week that it has ended its restrictive third-party price parity policy in the US. Amazon will no longer prohibit merchants from selling the same products on other sites at prices lower than Amazon’s list price. The policy is under scrutiny for potential violation of US antitrust law. In 2013, Amazon ended a similar price parity policy in the European Union after investigations
Amazon Live Launches Livestreaming for Online Shopping
Everyone who has owned a television has likely flipped past the Home Shopping Network. The televised sales pitch is nothing new. But Amazon has recently evolved to add this shopping angle as another way to engage customers and increase sales. In February, Amazon launched a new service where professional sellers are able to livestream, allowing them to present product, answer questions, and interact with customers.