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We love sharing knowledge to help businesses be successful in today’s online world. We have a variety of articles available for you to read and gain insights into the latest topics on retail, ecommerce and Amazon.
The Basics of Keywords for Amazon SEO
It’s perhaps the most basic tenant of selling on Amazon: Customers must to be able to find your product in order to purchase it. If you fail to account for search engine optimization by not properly keywording on Amazon, you risk less traffic and fewer sales. Amazon’s search algorithm is slightly different than that of Google’s or other websites. Because people on Amazon are searching
Amazon launches Amazon Storefronts to showcase small and medium businesses
Traditionally seen as the competition to mom-and-pop stores, Amazon recently allied itself with small and medium businesses (SMBs) by launching Amazon Storefronts. Launched in September 2018, the new platform allows customers to “discover unique products from small and medium businesses.” What is Amazon Storefronts? As part of Amazon Storefronts, the platform highlights small business owners, curated collections, and unique product collections. Current categories on Amazon
Boosting Conversion Through Amazon Enhanced Brand Content
As customers search through the millions of products available through hundreds of thousands of sellers and vendors on Amazon, how do they make a decision on what to buy? What’s helpful for a customer, and what gives brands that extra edge to push customers from browsing to buying? How can brands differentiate themselves from other brands to entice customers to make a purchase? Thinking about
Brand Protection: Why It’s Important and How To Do It Correctly
One of the most pressing issues facing sellers on Amazon is protecting their brand (and the brand’s intellectual property) from unauthorized sellers. When unauthorized sellers present a problem for brands, it is usually in one of the following ways: Devaluation of the brand, unacceptable brand representation, competition with the authorized brand through buy box wars, and counterfeiting or intellectual property issues. By addressing these issues,
The Seller’s Guide to Importing to Amazon Europe: Brexit – Part Three
Guest Blog from Shypple | A Three-Part Series on Shipping Solutions for Amazon EU | Part Three Selling in Amazon Europe is a bit more complicated than simply shipping your products to a European warehouse and watching the sales roll in. For this series, we welcome Shypple, a company whose “shipping made simple” vision is to make global trade virtually frictionless. Shypple is a digital