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Starter guide to adding or editing items using the Amazon NIS template
Once you’ve created a Vendor Central or Seller Central account, connected it to the Brand Registry, and gotten all of those SKUs in order, it’s time to create products on Amazon. While Amazon provides some guidelines for how to do this, it’s not always simple. In fact, it really is not simple at all. You…
Top tips for driving traffic from social media to your Amazon brand
eCommerce Nurse offers a variety of ways to drive traffic to your Amazon product listings and brand Stores, using optimisation, strategic approaches to your ecommerce offering, and Amazon Advertising; but social media platforms also offer an effective opportunity to move customer interest from upper-funnel environments, to the ultimate shopping destination. If social media isn’t currently…
What’s hot on Amazon: A keyword round-up for April 2022
At eCommerce Nurse, we’re always keeping our eyes on the top Amazon search terms, basically, what’s in demand on the platform and what customers really want. For 2022 you can learn from the latest keyword trends we’ve spotted using our tools and strategy research. This month, Amazon.com search terms truly reflected the diversity of what’s…
What is the ‘Amazon Flywheel’?
Amazon’s way of doing things is well-known: Amazon’s “start from the customer and work backward” mentality that infiltrates every aspect of the business, from pricing to product returns. Amazon founder Jeff Bezos fine-tuned the business model with something known as the “flywheel.” But what does this mean? And how can it be applied to your…
Amazon Prime Day dates for 2022
April brings us closer to summer, and summer, of course, means Amazon Prime Day 2022! Amazon is already encouraging sellers and vendors to prepare for this year’s Prime Day event, by opening deal submission windows, asking businesses to prepare inventory, and suggesting that Amazon Ads be prepared well in advance. Here’s what we know so…
Top trends in influencer marketing for 2022
Content marketing. Branded content. Celebrity endorsements. There are many names for it, but nowadays it’s commonly known as Influencer Marketing. And it’s huge! Influencer marketing has evolved significantly over the past decade, and it’s not going away. It’s thought that nearly 70% of brands in the U.S. are set to use it this year with a…
What’s hot on Amazon: A keyword round-up for March 2022
At eCommerce Nurse, we’re always keeping our eyes on the top Amazon search terms so we can bring to you what’s in demand on the platform and what customers really want. For 2022 you can learn from the latest keyword trends we’ve spotted using our tools and strategy research. This month, Amazon.com search terms truly…
What’s the difference between sellers and vendors on Amazon?
In 2022, Amazon receives more than 200 million visits per month from customers around the globe. Amazon is set up so businesses can offer customers a range of items across hundreds of categories, delivering a vast selection of low-priced products quickly. Amazon vendors and Amazon sellers make up Amazon’s behemoth business and drive the eCommerce…
Top 6 ways to lose money as an FBA seller on Amazon
With millions of sellers raking in sales on the platform, Amazon can seem a lucrative business to brands around the globe. Conservative estimates say more than 60% of sellers turn a profit in their first year, so why not get your piece of the pie? Unfortunately, the level of strategy and increased sophistication you must…
