April brings us closer to summer, and summer, of course, means Amazon Prime Day 2022! Amazon is already encouraging sellers and vendors to prepare for this year’s Prime Day event, by opening deal submission windows, asking businesses to prepare inventory, and suggesting that Amazon Ads be prepared well in advance. Here’s what we know so far, and our tips for having the best Prime Day event this year.
Prime Day deal submissions are open
Prime Day is known for a barrage of constant deals combined with lower prices across the site (and across competitor sites). If you want to get in on the action, submit a deal to ratchet up the discount on your products. Deal types for sellers are Lightning Deals and 7-Day Deals. Deal types for vendors are Lightning Deals and Best Deals. Best Deals and 7-Day Deals are not eligible for the Prime Day window, plan your deal now and understand what’s available to your brand or business.
For Amazon.co.uk: Lightning Deal submissions are currently open and will close on May 13, 2022 (11:59 p.m.).
For Amazon.com: Lightning Deal submissions are currently open and will close on April 29, 2022 (11:59 p.m. PDT).
To schedule a deal, visit your Deals Dashboard in Seller Central or your Deals/Promotions drop-down in Vendor Central.
Lightning Deal fees will be higher if you run one during the Prime Day window, and not all sellers will have the option to submit one available. Visit your account for me details and fees. Learn more about deal and promotion types and how they can be utilised for your business.
When is Prime Day 2022?
Amazon has not yet announced Prime Day dates for 2022. July seems very likely, and is when the event was held for years. But since the pandemic, the date has shuffled. Prime Day 2020 was in October, and last year, Prime Day 2021 was in June. Based on deals opening this month, many are speculating that Prime Day 2022 will be the third week of July. While the event runs for two days, the sale windows across the globe have helped shoppers secure deals for nearly a week. Of course, we’ll keep an eye out for any official announcements from Amazon.
Preparing for Prime Day 2022
In addition to opening deal windows, Amazon is also encouraging businesses to get their inventory prepared for the sale period. Due to ongoing supply-chain issues and disruptions, this is more important than ever this year. Amazon is encouraging sellers to send shipments in advance of Prime Day, suggesting that FBA orders arrive at Amazon FCs no later than 20th June.
Tips for Prime Day 2022
eCommerce is booming and customers are always hungry for a deal. There are a few things you can do to maximise your Prime Day success and create a good shopping experience for Amazon customers.
- Run Coupons/Vouchers
Even if you opt out of the opportunity to run Lightning Deals during Prime Day deals week, you can capitalise on site traffic by running coupons/vouchers. This looks enticing in search and can help you stand out from the competition. This can also help clear out any overstocks or focus on certain lines.
- Prepare your pages
We always like to stress the importance of being retail-ready. During an event like Prime Day, this is more vital than ever. If you’re driving traffic to your products via deals, external traffic, or other site placements, you’ll want to ensure your pages look great and are ready to convert customers. Make sure to optimise your listings well in advance of Prime Day so they have time to get traction. Answer common customer questions and try to get more legitimate reviews so that customers are more likely to convert.
- Fine-tune your Amazon Advertising
With tons of site traffic comes tons of ads bids. Ad spend will likely be higher across all categories during Prime Day. Analyse your ads to ensure your budgets are prepared for this. Consider scheduling Sponsored Products on any products you’ll have deals running on. Update your Brand Store and consider a Deals page to showcase any price drops or promotions.
- Manage your stock
Just like Q4, you don’t want to run out of stock and miss out on Prime Day entirely. Prepare your inventory and have those FBA orders in early.
Need more help?
Amazon success requires attention and constant fine-tuning. If you are a seller or vendor in need of assistance with marketing, promotions, advertising, or overall strategy, contact us today!