Meet The Team
A group of ex Amazonians and Amazon experts
We are a team of ex Amazonians and Amazon experts from North America and Europe. We have expertise in vendor and seller management, marketing, copywriting, advertising, translation and catalogue and product management.
We have been working with Amazon since 2004. These were pre-Vendor Central and Seller Central days! We have evolved with Amazon, developing skill sets and knowledge to help sellers and vendors be successful on Amazon.
CEO | Consultant
I started my career in buying, working for a chain of brick-and-mortar stores in the UK. An opportunity to work for Amazon came up in 2004, and what felt like a risky move at that time, was the best step I took. I spent more than 7 years working for Amazon UK in vendor management, working across multiple product categories including Home & Garden, Personal Care, Sports & Fitness and Clothing. During my time at Amazon, I launched Sports and Clothing into the UK market, developed the graduate scheme for Vendor Managers and was part of the project of moving a number of admin tasks from the retail teams over to the vendor support team in India. This included travelling to Chennai to support them through the transition. I even remember the launch of Vendor Central … now I am showing my age!
After taking a supposed break from Amazon to see the world, I never returned. Instead, in 2013 I started to freelance for vendors and sellers, helping them understand how to become successful on Amazon. With the rapidly increasing demand for my services, I set up eCommerce Nurse, an Amazon retail consulting agency, where we help brands grow their business on Amazon. Then, in 2018, I launched Vendor Society, a subscription website that provides vendors networking, learning resources and support to maximise their sales potential on Amazon.
When I am not working, I am usually hiking or running up a mountain, at the gym pushing my body to its limits, or off on an adventure with my daughter and husband. I love travelling, showing my daughter new things and exploring the beauty of what this world has to offer.
Senior Client Manager
I’ve worked in marketing ever since I graduated from university. I became mesmerised during an exchange program with the Kelly School of Business at Indiana University, in America. Very early on, I set my sights on working for Amazon, I was in awe of what Jeff Bezos wanted to and already was achieving, and most importantly how he valued his customers.
During my time at Amazon, I launched many new categories into the Home & Garden department, as the lead site merchandiser. Working regularly with over 200 vendors, I convinced my peers to start running the now bi-annual vendor conference to teach vendors how to optimise their presence on Amazon. I also worked with the PR team to launch the annual Christmas in July press show. I advised vendors on their annual marketing strategy, partnering with internal teams and external suppliers to effectively build and manage promotions, marketing activities, and brand store launches.
When I’m not being an eCommerce Nurse, I’m spending time with my two kids and husband, as ex-pats in Singapore. I love yoga, riding my Mary Poppins bike, and wakeboarding. My true love is travel and showing my kids the world. Some of our favourite places include Bali, Borneo, Cambodia, Vietnam, Australia, Italy, France, and Austria, but the list is ever growing.
Originally from Seattle, I received degrees in English and journalism from the University of Washington. I started working as an editor at Microsoft the same week I graduated, but I jumped at the opportunity to join Amazon in 2007. I enjoyed working on the Shoes and Clothing teams, where I handled onsite marketing, copywriting, homepage campaigns, emails, and pretty much anything else that came along (the teams were pretty small back then!) In 2008, I moved to London to work in softlines for Amazon.co.uk, where I helped launch Javari.co.uk and boost the footwear business. After returning to Seattle four years later, I began freelancing as a writer and editor for clients selling on Amazon. I enjoyed helping businesses succeed and grow with next-level online content as they reached their full potential. I also returned to Amazon in Seattle in 2014 to work for the Gift Cards team and was in awe of the growth of Amazon as a whole.
I have been with eCommerce Nurse since early 2018. I enjoy managing our blog and website content, copywriting and optimising product listings for our growing list of awesome and diverse clients, editing documents, creating marketing emails, working on social media, and anything else content- and writing-related.
I currently live in Salt Lake City with my husband, three kids, two enormous dogs, and one cat. I enjoy travelling (especially visiting US National Parks), playing roller derby, reading, skiing, seeing live music, and collecting Fiestaware. As a PNW native, I also am a fan of the Seattle Seahawks and Seattle Mariners.
My online retail ‘career’ started at age 13 when I ran my own business from my dad’s eBay account. Ever since my younger days I’ve always had an interest in the world of online retail, leading me to receive a Business Management degree and acceptance to the Amazon Graduate Program in 2012.
I spent my first two years as a Vendor Manager within the Baby and Nursery department, launching Amazon’s own-brand Baby ranges and focusing on improving shipment costs and efficiencies across Consumables in Europe. After taking a short sabbatical to travel the world, I was offered the chance to join the Amazon Fresh launch team in London.
As a Business Development Manager, I worked with local food creators and suppliers in London markets and high streets and launched them onto the Amazon platform. In this role, I was also responsible for designing and launching the shipment strategy, to make it as easy as possible for a local butcher to fulfil his Amazon orders on a busy market day.
Following the launch of Amazon Fresh I took to travelling the world solo for the third time, working in the Kayak industry off the West Coast of Canada and The Philippines. I have since found myself in a beautiful mountain town in the remote Canadian Kootenays, where I enjoy hours of snow shovelling in the winter and lakeside activities in summer.
You can usually find me somewhere outdoors – camping, canoeing, hiking or taking road trips to Alaska in my van!
My role in the sponsored ad division is to help both vendors and sellers make their ASINs more discoverable on Amazon in order to sell more. I spent 3 years working at Amazon Media Group in London, working with brands across the Home category in addition to the Beers, Wines and Spirits sector. I was part of the small team that launched Amazon Marketing Services into five European markets.
In my spare time, I can be found discovering new cities in Europe and learning to the play the saxophone.
Business Support Associate
I was first introduced to the world of e-commerce around the age of 12, after seeing my uncle buy and sell old postcards on eBay. Turning a weekend pastime into a full-time income, I was hooked. Those weekend afternoon garage sales felt like a modern-day treasure hunt, coming home to take pictures of our wares and post them on the internet with hopes of high return. Fast forward to 2014, I had started my own e-commerce store selling boutique high-end men’s fashion accessories, shipping them around the world from my spare den in my apartment. As a bootstrapped business, my day-to-day roles included everything from sales, marketing, web development, company branding, and much more.
In 2017, I was lucky enough to have an opportunity to pursue another one of my hobbies full time; music production and song writing. After seeing some success with music and scratching that creative itch, I found myself missing the world of e-commerce, which happened to be perfect timing for me to land my role at eCommerce Nurse.
In my spare time, you can typically find me travelling, hiking, surfing, or (hopefully) writing the next Billboard Top 10 hit song.
In 2012, I moved from Amsterdam to London to work for Amazon UK. It was my first ‘real’ job and I was excited to join an innovative company at a time of rapid growth. I worked in both seller and vendor management, launching new businesses onto Amazon and managing accounts in a range of sectors, including Home & Garden, White Goods, and Consumables. For sellers, I analysed sales figures and recommended ways to make the most of the platform, such as by using FBA (Fulfilment by Amazon). For vendors, I performed P&L analysis, negotiated pricing, and advised on product listings and marketing. I also led an EU-wide survey aimed at improving seller satisfaction and developed a tool to help vendor managers make profitable buying choices. In all, I was lucky enough to work with over 150 businesses and support their Amazon journey!
During my time at Amazon, I also worked on several corporate social responsibility projects, including the 2014 Movember campaign. This led to my second passion: raising money for good causes through commercial partnerships in the non-profit sector. I ended up working for UNICEF on licensing and merchandising agreements with Disney, Vivendi, and ITV, including campaigns based on Paddington Bear, the Incredibles, and Soccer Aid.
After 4 years in the non-profit sector, I decided to return to my roots in retail. Next to my work at eCommerce Nurse, I run my own business manufacturing nightwear, socks and slippers – so I understand the drive to turn a business into a success. When I’m not working on one of my projects, I enjoy spending time with my baby boy and my husband, making Mexican burrito bowls and going to a spinning class!
Working for an international children’s charity for over 30 years, I was privileged to travel extensively in Africa and Asia. I met amazing children and communities who welcomed me enthusiastically and proudly showed me their progress. My experiences made me passionate about the charity’s work and gave me the motivation to work in various roles across the organisation.
I held a number of senior management positions where responsible finance and administration management was critical to the success of the organisation. I directed a large supporter and finance team where excellent customer service was at the heart of every action for both the supporters and the children we served.
Inspired by the need to share the charity’s work with others, I created and set up an Ambassador scheme. After recruiting and training ambassadors across the UK, I provided them with leadership and direction to enable them to become a voice for the charity and recruit new supporters and fundraisers.
Since my retirement I became the keynote speaker at celebratory supporter events held in magnificent historic buildings. I enjoy walking, organizing Girl’s Night Out events for a ladies group and learning to grow my own fruit and vegetables. Needless to say, I love it when our Costa Rican family visit my husband and I in the UK, especially when my little granddaughter helps me harvest the results of my hard work.
Sara Romero Mira
Sara Romero Mira
Translator - Spanish
As a translator, my job isn’t simply to transfer words from one language to another: it is my mission to help business owners reach new markets by bridging the differences between countries, leveraging my understanding of the target culture and producing engaging, quality content that is tailored to the Spanish customer.
Originally from València, a city on the Mediterranean coast of Spain, I received a degree in English from my hometown university before studying a Master’s degree in Applied Translation Studies in the UK, where I currently live. Since then, I’ve worked as a freelance translator localising websites, apps and marketing content for multiple clients, including Amazon.
When I’m not in front of my laptop, I can usually be found immersed in a murder mystery novel, planning my next trip to Spain (or anywhere else!), trying out different recipes or, even better, discovering new restaurants.
Translator - Italian
After graduating in German and English from the University of Florence, I started an internship in a publishing house where I took care of several tasks in the editorial office. At the beginning of 2011 I was made aware of a job opportunity – Amazon Italy had been launched a few months before, and the company was looking for employees to work in the European headquarters in Luxembourg. That’s how I started working as an in-house Translation Editor, a position I held for 2 years, translating products across several categories, particularly Home & Garden.
In 2013 I decided it was time to go back to Italy and I immediately started freelancing as a technical translator and occasionally as an editor of non-fiction books. I kept working for Amazon as a freelancer, as well as several translation agencies, broadening my fields of expertise to include marketing, automotive and mechanics along with eCommerce.
In my free time, you can find me reading, working out at the gym, going for long walks on the beach or trying to pet any kitten that crosses my path!
Translator - German
My love for languages started at the tender age of 5 when two Scottish boys moved in next door who would go on to become my best friends. I was fascinated by the different customs and in awe of how effortlessly they switched between English and German.
Naturally, at school my first foreign language had to be English. Latin and French followed, then Italian. After my A-levels I moved to Munich to become a state-qualified translator, I worked with a patent attorney translating technical manuals, but the world was calling me. After a short stint working in Nice, at the beautiful French Riviera, I moved to the UK which has been my home for almost ten years now.
While I was still at the University of Leicester completing my MA in Translation Studies, the opportunity came up to work for Amazon as a freelancer, providing manual translations for product attributes. This later developed into post-editing their machine-translated product listings and conducting quality checks by proofreading linguistic content from other translators.
I also work as a Business Development Executive and In-House Translator for an online retailer. One of my biggest achievements in this role was the implementation of a bespoke in-house translation system which I helped develop in collaboration with the managing director.
At eCommerce Nurse I’m responsible for translating and optimising product listings so our clients receive the desired reactions from German Amazon customers. I currently live in Leicester, with my husband and our two free- roaming Netherland Dwarf rabbits. I love yoga and exploring new places, be it abroad or in the UK. When I’m not doing any of the above, I can usually be found foraging through antique shops on the hunt for all kinds of curiosities.
Translator - French
I started my career in the books industry, working for various publishers in Paris and London. I joined Amazon UK in 2009 as a Content Manager. During my three years there, I was in charge of creating, editing and proofreading marketing content for Books, including site campaigns, promotional emails and brand stores. I worked closely with several top UK publishers to help optimise their online content and devise the best marketing strategy for their titles.
While working at Amazon, I completed an MA in Translation Studies at UCL. I was subsequently offered a PhD in the same university and started working as a freelance translator in 2012. Since then, I have been translating general and specialised content for international organisations, translation agencies and global brands, such as TripAdvisor.
I currently live in the South of France, near Nice.
When I’m not working, I love to spend time by the sea or in the nearby mountains. In the winter, you’ll often find me in the kitchen, trying out a new recipe or simply enjoying a meal with my husband and son. I also love reading, running, and paddle boarding.
Social Media Consultant
Our core values
We are honest and reliable. Building trust with others is of utmost importance. We focus on long term gains over short term wins.
Challenge the norm
We don’t conform and accept the status quo. We think big and are not afraid of change.
We appreciate that no one size fits all. We customise our style and approach according to our team and client’s needs.
Just do it
We make things happen, take control and get on with it. We don’t waste time procrastinating. We are comfortable taking calculated risks.
That won’t do
We are not happy with mediocre. We push ourselves to produce work to high standards and deliver the best results.
Work life balance
We know when to work hard and when to switch off and enjoy ourselves.