The Team
A team of ex Amazonians and Amazon experts
We are a team of ex Amazonians and Amazon experts from North America and Europe. We have expertise in vendor and seller management, marketing, copywriting, advertising and catalogue and product management.
We have been working with Amazon since 2004. These were pre-Vendor Central and Seller Central days! We have evolved with Amazon, developing skill sets and knowledge to help sellers and vendors be successful on Amazon.
Meet the team...
Carina McLeod
CEO | Consultant
I started my career in buying, working for a chain of bricks and mortar stores in the UK. An opportunity to work for Amazon came up in 2004, and what felt like a risky move at that time, was the best step I took. I spent over 7 years working for Amazon UK in vendor management, working across multiple product categories including Home & Garden, Personal Care, Sports & Fitness and Clothing. During my time at Amazon, I launched Sports and Clothing into the UK market, developed the graduate scheme for Vendor Managers and was part of the project of moving a number of admin tasks over from the retail teams to the vendor support team in India, this included travelling to Chennai to support them through the transition. I even remember the launch of Vendor Central… now I am showing my age!
After taking a supposed break from Amazon to see the world, I never returned. Instead, in 2013 I started to freelance for vendors and sellers, helping them understand how to become successful on Amazon. With the rapidly increasing demand for my services, I set up eCommerce Nurse, an Amazon retail consulting agency, where we help brands grow their business on Amazon. Then, in 2018 I launched Vendor Society, a subscription website that provides vendors networking, learning resources and support to maximize their sales potential on Amazon.
When I am not working, I am usually hiking or running up a mountain, at the gym pushing my body to its limits or off on an adventure with my daughter and husband. I love travelling, showing my daughter new things and exploring the beauty of what this world has to offer.
Dani Thompson
Senior Client Manager
I’ve worked in Marketing ever since I graduated from university. I became mesmerised during an exchange program with a University in America. Very early on, I set my eyes on working for Amazon, I was in awe of what Jeff Bezos wanted to and already was achieving and most importantly how he valued his customers.
During my time at Amazon, I launched many new categories into the Home & Garden department, as the lead site merchandiser. Working regularly with over 200 vendors, I convinced my peers to start running the now bi-annual vendor conference to teach vendors how to optimise their presence on Amazon.
I also worked with the PR team to launch the annual Christmas in July press show. I would regularly represent Home & Garden in cross site promotions/emails and ensure my vendors had good coverage. Also planning directly with vendors to define their annual marketing calendar, partnering with internal teams and external suppliers to effectively build and manage promotions and marketing activities.
When I’m not being an eCommerce Nurse I’m spending time with my two kids and husband in our home town of Singapore. I love yoga, pilates, riding my Mary Poppins bike and I’ve just started to learn how to wakeboard. Sadly horse riding isn’t an option here. My true love is travel and showing my kids the world and so far this year we’ve done Batam, Bali, Rawa, Borneo, Cambodia, England and Austria but have a few more trips to book before the year its out!
Katy Luxem
Content Manager
Originally from Seattle, I received degrees in English and journalism from the University of Washington. I started working as an editor at Microsoft the same week I graduated, but I jumped at the opportunity to join Amazon in 2007. I enjoyed working on the Shoes and Clothing teams, where I handled onsite marketing, copywriting, homepage campaigns, emails, and pretty much anything else that came along (the teams were pretty small back then!) In 2008, I moved to London to work in softlines for Amazon.co.uk. After returning to Seattle in 2011, I began freelancing as a writer and editor.
I also returned to Amazon in Seattle to work on the Gift Cards team in 2014. Since 2016, I have focused on freelancing–specifically, helping businesses succeed and grow with next-level online content.
I currently live in Salt Lake City, Utah, with my husband, three kids, and chocolate lab. I enjoy traveling (especially visiting National Parks), playing roller derby, reading, skiing, seeing live music, and collecting Fiestaware. Of course, I also cheer for the Seattle Seahawks and Mariners.
Georgina Saxby
Client Manager
My online retail ‘career’ started at age 13 when I ran my own business from my Dad’s eBay account. Ever since my younger days I’ve always had an interest in the world of online retail, leading me to receive a Business Management degree and acceptance to the Amazon Graduate Program in 2012.
I spent my first two years as a Vendor Manager within the Baby and Nursery department, launching Amazon own brand Baby ranges and focussing on improving shipment costs and efficiencies across Consumables in Europe. After taking a short sabbatical to travel the world, I was offered the chance to join the Amazon Fresh launch team in London.
As a Business Development Manager I worked with local food creators and suppliers in London Markets and High Streets and launched them onto the Amazon platform. In this role I was also responsible for designing and launching the shipment strategy, to make it as easy as possible for a local butcher to fulfil his Amazon orders on a busy market day.
Following the launch of Amazon Fresh I took to travelling the world solo for the third time, working in the Kayak industry off the West Coast of Canada and The Philippines.
I have since found myself in a beautiful mountain town in the remote Canadian Kootenays, where I enjoy hours of snow shovelling in the winter and lakeside activities in Summer.
You can usually find me somewhere outdoors – camping, canoeing, hiking or taking road trips to Alaska in my van!
Mark Pettit
Ads Manager
My role in the sponsored ad division is to help both vendors and sellers make their ASINs more discoverable on Amazon in order to sell more. I spent 3 years working at Amazon Media Group in London, working with brands across the Home category in addition to the Beers, Wines and Spirits sector. I was part of the small team that launched Amazon Marketing Services into five European markets.
In my spare time, I can be found discovering new cities in Europe and learning to the play the Saxophone.
Sharon McLeod
Office Manager
Working for an international children’s charity for over 30 years, I was privileged to travel extensively in Africa and Asia. I met amazing children and communities who welcomed me enthusiastically and proudly showed me their progress. My experiences made me passionate about the charity’s work and gave me the motivation to work in various roles across the organisation.
I held a number of senior management positions where responsible finance and administration management was critical to the success of the organisation. I directed a large supporter and finance team where excellent customer service was at the heart of every action for both the supporters and the children we served.
Inspired by the need to share the charity’s work with others, I created and set up an Ambassador scheme. After recruiting and training ambassadors across the UK, I provided them with leadership and direction to enable them to become a voice for the charity and recruit new supporters and fundraisers.
Since my retirement I became the keynote speaker at celebratory supporter events held in magnificent historic buildings. I enjoy walking, organizing Girl’s Night Out events for a ladies group and learning to grow my own fruit and vegetables. Needless to say, I love it when our Costa Rican family visit my husband and I in the UK, especially when my little granddaughter helps me harvest the results of my hard work.
Our core values
1. Integrity: We are honest and reliable. Building trust with others is of utmost importance. We focus on long term gains over short term wins.
2. Challenge the norm: We don’t conform and accept the status quo. We think big and are not afraid of change.
3. Personalisation: We appreciate that no one size fits all. We customise our style and approach according to our team and client’s needs.
4. Just do it: We make things happen, take control and get on with it. We don’t waste time procrastinating. We are comfortable taking calculated risks.
5. That won’t do: We are not happy with mediocre. We push ourselves to produce work to high standards and deliver the best results.
6. Work life balance: We know when to work hard and when to switch off and enjoy ourselves.