Meet The Team
A group of ex Amazonians and Amazon experts
We are a team of ex Amazonians and Amazon experts from North America and Europe. We have expertise in vendor and seller management, marketing, copywriting, advertising, translation and catalogue and product management.
We have been working with Amazon since 2004. These were pre-Vendor Central and Seller Central days! We have evolved with Amazon, developing skill sets and knowledge to help sellers and vendors be successful on Amazon.
Carina McLeod
Carina McLeod
Carina McLeod
CEO | Consultant
I started my career in buying, working for a chain of brick-and-mortar stores in the UK. An opportunity to work for Amazon came up in 2004, and what felt like a risky move at that time, was the best step I took. I spent more than 7 years working for Amazon UK in vendor management, working across multiple product categories including Home & Garden, Personal Care, Sports & Fitness and Clothing. During my time at Amazon, I launched Sports and Clothing into the UK market, developed the graduate scheme for Vendor Managers and was part of the project of moving a number of admin tasks from the retail teams over to the vendor support team in India. This included travelling to Chennai to support them through the transition. I even remember the launch of Vendor Central … now I am showing my age!
After taking a supposed break from Amazon to see the world, I never returned. Instead, in 2013 I started to freelance for vendors and sellers, helping them understand how to become successful on Amazon. With the rapidly increasing demand for my services, I set up eCommerce Nurse, an Amazon retail consulting agency, where we help brands grow their business on Amazon. Then, in 2018, I launched Vendor Society, a subscription website that provides vendors networking, learning resources and support to maximise their sales potential on Amazon.
When I am not working, I am usually hiking or running up a mountain, at the gym pushing my body to its limits, or off on an adventure with my daughter and husband. I love travelling, showing my daughter new things and exploring the beauty of what this world has to offer.
Dani Thompson
Dani Thompson
Dani Thompson
Marketing Manager
I’ve worked in marketing ever since I graduated from university. I became mesmerised during an exchange program with the Kelly School of Business at Indiana University, in America. Very early on, I set my sights on working for Amazon, I was in awe of what Jeff Bezos wanted to and already was achieving, and most importantly how he valued his customers.
During my time at Amazon, I launched many new categories into the Home & Garden department, as the lead site merchandiser. Working regularly with over 200 vendors, I convinced my peers to start running the now bi-annual vendor conference to teach vendors how to optimise their presence on Amazon. I also worked with the PR team to launch the annual Christmas in July press show. I advised vendors on their annual marketing strategy, partnering with internal teams and external suppliers to effectively build and manage promotions, marketing activities, and brand store launches.
When I’m not being an eCommerce Nurse, I’m spending time with my two kids and husband, as ex-pats in Singapore. I love yoga, riding my Mary Poppins bike, and wakeboarding. My true love is travel and showing my kids the world. Some of our favourite places include Bali, Borneo, Cambodia, Vietnam, Australia, Italy, France, and Austria, but the list is ever growing.
Katy Luxem
Katy Luxem
Katy Luxem
Content Manager
Originally from Seattle, I received degrees in English and journalism from the University of Washington. I started working as an editor at Microsoft the same week I graduated, but I jumped at the opportunity to join Amazon in 2007. I enjoyed working on the Shoes and Clothing teams, where I handled onsite marketing, copywriting, homepage campaigns, emails, and pretty much anything else that came along (the teams were pretty small back then!) In 2008, I moved to London to work in softlines for Amazon.co.uk, where I helped launch Javari.co.uk and boost the footwear business. After returning to Seattle four years later, I began freelancing as a writer and editor for clients selling on Amazon. I enjoyed helping businesses succeed and grow with next-level online content as they reached their full potential. I also returned to Amazon in Seattle in 2014 to work for the Gift Cards team and was in awe of the growth of Amazon as a whole.
I have been with eCommerce Nurse since early 2018. I enjoy managing our blog and website content, copywriting and optimising product listings for our growing list of awesome and diverse clients, editing documents, creating marketing emails, working on social media, and anything else content- and writing-related.
I currently live in Salt Lake City with my husband, three kids, two enormous dogs, and one cat. I enjoy travelling (especially visiting US National Parks), playing roller derby, reading, skiing, seeing live music, and collecting Fiestaware. As a PNW native, I also am a fan of the Seattle Seahawks and Seattle Mariners.
Melis Kip
Melis Kip
Melis Kip
Client Manager
In 2012, I moved from Amsterdam to London to work for Amazon UK. It was my first ‘real’ job and I was excited to join an innovative company at a time of rapid growth. I worked in both seller and vendor management, launching new businesses onto Amazon and managing accounts in a range of sectors, including Home & Garden, White Goods, and Consumables. For sellers, I analysed sales figures and recommended ways to make the most of the platform, such as by using FBA (Fulfilment by Amazon). For vendors, I performed P&L analysis, negotiated pricing, and advised on product listings and marketing. I also led an EU-wide survey aimed at improving seller satisfaction and developed a tool to help vendor managers make profitable buying choices. In all, I was lucky enough to work with over 150 businesses and support their Amazon journey!
During my time at Amazon, I also worked on several corporate social responsibility projects, including the 2014 Movember campaign. This led to my second passion: raising money for good causes through commercial partnerships in the non-profit sector. I ended up working for UNICEF on licensing and merchandising agreements with Disney, Vivendi, and ITV, including campaigns based on Paddington Bear, the Incredibles, and Soccer Aid.
After 4 years in the non-profit sector, I decided to return to my roots in retail. Next to my work at eCommerce Nurse, I run my own business manufacturing nightwear, socks and slippers – so I understand the drive to turn a business into a success. When I’m not working on one of my projects, I enjoy spending time with my baby boy and my husband, making Mexican burrito bowls and going to a spinning class!
Sara Cooper
Sara Cooper
Sara Cooper
Business Support Manager
I am passionate about helping businesses operate more efficiently and improve their processes. This passion has naturally driven my career, and every role I have held to date has involved either the development and/or the implementation of order management and accounting systems. I enjoy extracting and analysing data from these systems to produce useful and engaging information that supports strategic decision making.
I have worked in a number of industries including pharmaceuticals, software, retail, advertising, and ecommerce. As a Business Assistant at eCommerce Nurse my focus is no longer solely on systems and data-analysis, but I also have the pleasure of onboarding exciting new clients, which I find deeply rewarding.
Originally from Colombia, South America, I moved to England at 13 years old. As a non-English speaker, I worked extremely hard to learn a new language and gain the necessary qualifications to attend university and obtain a degree in Business Studies, which opened the door to amazing opportunities.
Like most Colombians, I am friendly, optimistic and nothing would make me happier than seeing Colombia win the football world cup! I love living in the UK and spend most of my spare time watching sport or enjoying beautiful outdoor scenery by playing golf or hiking with my family.
Sophie Wheatley
Sophie Wheatley
Sophie Wheatley
Client Services Executive
My previous experience has revolved around projects and data analysis, working at Thomas Cook in the commercial department assisting on projects across the board, including some small marketing projects. I then moved onto healthcare projects, something completely different to travel, but my passion for delivering projects only grew.
Having been an obsessed Amazon shopper for many years (and still to this day!), I had always wondered what the world of e-commerce would look like, especially for businesses navigating the minefield that is Amazon. That is when the opportunity at eCommerce Nurse became available, which I knew was an opportunity I had to go for!
My role is to assist the client managers on client relations, reporting and analysis, and take a lead on all the exciting projects that come into the pipeline.
In my spare time, you will find me looking after my 2 horses and riding across the English countryside trying to find new routes to explore!
Sara Romero Mira
Sara Romero Mira
Sara Romero Mira
Translator - Spanish
As a translator, my job isn’t simply to transfer words from one language to another: it is my mission to help business owners reach new markets by bridging the differences between countries, leveraging my understanding of the target culture and producing engaging, quality content that is tailored to the Spanish customer.
Originally from València, a city on the Mediterranean coast of Spain, I received a degree in English from my hometown university before studying a Master’s degree in Applied Translation Studies in the UK, where I currently live. Since then, I’ve worked as a freelance translator localising websites, apps and marketing content for multiple clients, including Amazon.
When I’m not in front of my laptop, I can usually be found immersed in a murder mystery novel, planning my next trip to Spain (or anywhere else!), trying out different recipes or, even better, discovering new restaurants.
Marina Taffetani
Marina Taffetani
Marina Taffetani
Translator - Italian
After graduating in German and English from the University of Florence, I started an internship in a publishing house where I took care of several tasks in the editorial office. At the beginning of 2011 I was made aware of a job opportunity – Amazon Italy had been launched a few months before, and the company was looking for employees to work in the European headquarters in Luxembourg. That’s how I started working as an in-house Translation Editor, a position I held for 2 years, translating products across several categories, particularly Home & Garden.
In 2013 I decided it was time to go back to Italy and I immediately started freelancing as a technical translator and occasionally as an editor of non-fiction books. I kept working for Amazon as a freelancer, as well as several translation agencies, broadening my fields of expertise to include marketing, automotive and mechanics along with eCommerce.
In my free time, you can find me reading, working out at the gym, going for long walks on the beach or trying to pet any kitten that crosses my path!
Silvia Kadiu
Silvia Kadiu
Silvia Kadiu
Translator - French
I started my career in the books industry, working for various publishers in Paris and London. I joined Amazon UK in 2009 as a Content Manager. During my three years there, I was in charge of creating, editing and proofreading marketing content for Books, including site campaigns, promotional emails and brand stores. I worked closely with several top UK publishers to help optimise their online content and devise the best marketing strategy for their titles.
While working at Amazon, I completed an MA in Translation Studies at UCL. I was subsequently offered a PhD in the same university and started working as a freelance translator in 2012. Since then, I have been translating general and specialised content for international organisations, translation agencies and global brands, such as TripAdvisor.
I currently live in the South of France, near Nice.
When I’m not working, I love to spend time by the sea or in the nearby mountains. In the winter, you’ll often find me in the kitchen, trying out a new recipe or simply enjoying a meal with my husband and son. I also love reading, running, and paddle boarding.
Emma Smith
Emma Smith
Emma Smith
Social Media Consultant
Karen Blake
Karen Blake
Karen Blake
Personal Assistant
With over 15 years experience in Human Resources and Administrative support I think we can safely say that I love a good process & procedure! I also love to help people, which goes hand-in-hand with my role at eCommerce Nurse.
I’m originally from the UK, where I studied Business Administration and Personnel Management at the University of Northumbria. My career started in Administration working for several companies including Computacenter and T-Mobile.
In 2004 I packed up my bags and moved to Australia where I later joined The Coca-Cola Company. During my time at Coke I held a number of roles within the Human Resources team including Compensation & Benefits, Workflow Administration and Generalist HR support, based out of the beautiful city of Sydney. In 2016, I joined Indeed.com. as the Benefits Team Lead for Asia Pacific, looking after employee benefits for offices in Australia, Singapore, India and Japan.
In 2019 and with two Australian born daughters in tow, my husband and I made the massive decision to return to the UK for family reasons. We said goodbye to beautiful beaches and sunny weather, but returned home to the green pastures of England as dual citizens.
My role at eCommerce Nurse is extremely varied, I get involved in general support of our CEO, as well as business processes for clients and our employees where I enjoy utilising my expertise on policies, procedures and best practices.
I love the outdoors, spending time with my family and friends and love to travel. I love music and my youngest daughter seems to have inherited that gene from me with her love of drums and the DJ deck!!!
Saffron Wainman
Saffron Wainman
Saffron Wainman
Marketing Executive
As a typical Millennial, I had a passion for social media from a young age. Living my life through my computer and phone, it wasn’t until I was headhunted by a major rail operator that I realised you could tweet and get paid for it. That’s when I knew I no longer had to drag myself out of bed to do work I wasn’t passionate about.
After seeing the impact social media could make on a company and how so many businesses don’t utilise it to its full potential, I delved deeper into the world of marketing at a leading UK intellectual property firm as a Marketing Assistant. There, I learnt how vital marketing was for a company to be successful. I familiarised myself with everything I could – brand, business development, and PR to name a few. It was no longer ‘just’ about social media for me, it was all aspects of marketing.
I joined eCommerce Nurse in early 2021 and every day I am so grateful for the opportunity. My role consists of many things including content optimisation, writing copy, and creating marketing emails. I’m so excited to see how the business grows and I’m proud to say I’m a part of it!
When I’m not working you’ll find me binge-watching tv, cleaning, shopping, or exploring the great Yorkshire countryside with my family.
Edwin Ball
Edwin Ball
Edwin Ball
Advertising Manager
My work experience spans mostly across Amazon working in the Advertising team for nearly 4 years, managing multiple clients and verticals focused on growing ad spend. Most recently I worked at Bidstack on their Client Direct sales team before joining eCommerce Nurse.
I am a massive sports fan, following Football, Rugby and Golf closely. Being a lifelong Liverpool FC fan has provided a number of ups and downs over the years!
How can we help you?
Our core values
Integrity
We are honest and reliable. Building trust with others is of utmost importance. We focus on long term gains over short term wins.
Challenge the norm
We don’t conform and accept the status quo. We think big and are not afraid of change.
Personalisation
We appreciate that no one size fits all. We customise our style and approach according to our team and client’s needs.
Just do it
We make things happen, take control and get on with it. We don’t waste time procrastinating. We are comfortable taking calculated risks.
That won’t do
We are not happy with mediocre. We push ourselves to produce work to high standards and deliver the best results.
Work life balance
We know when to work hard and when to switch off and enjoy ourselves.
