An Amazon Retail Specialist and eCommerce Consultant. Carina spent over 7 years working at Amazon within Retail and Vendor Management. She spent her first years there as a Vendor Manager in Home & Garden and Personal Care and later on specialized in launching new categories into the UK market managing the launch of Sports & Fitness, Watches and Apparel. Carina also managed the relationship between the Retail teams and Vendor support team in India, providing necessary training and managing the daily workflow.

After her time at Amazon, Carina launched her online business in Costa Rica and set up her own consultancy business where she has spent the last 4 years supporting and managing Sellers and Vendors in growing their businesses on Amazon. By having her own online business she understands the challenges smaller businesses face and through her experience at Amazon she can happily say she speaks ‘Amazon’ proficiently, knows their requirements and systems and most importantly knows what it takes to become a successful Vendor and Seller on Amazon.

Client Testimonials

Carina is one of the most knowledgeable Amazon experts I've ever come across. She has the ability to speak to & address any issue facing an Amazon Vendor. Her experience both inside & outside of Amazon gives her the ability to understand where the Vendor is coming from as well as how to work most effectively with Amazon. On top of that, she's a great person to work with!
Over time we found that managing our Amazon Vendor account to be overly cumbersome and confusing for our small staff. Carina is the solution to that problem. She has helped us to professionalize and expand our Amazon product listings, resolve long standing shipping compliance issues, and even follow-up on chargebacks and terms negotiations. Carina is our dedicated Amazon account manager and we couldn’t be happier to have found her.
Carina continually shares excellent knowledge about all things Amazon. With her experience as a former Amazonian, she truly understands what both sellers and vendors need to know to be successful on the marketplace. She's worked with us on webinars and other projects and is always a great collaborator and partner. She truly cares about helping merchants thrive in a competitive environment.
From our very first call, I was impressed both with Carina's knowledge of Amazon's system and ability to create a comprehensive strategy. Since then she has implemented flawlessly: product page changes, advertisement creation and advisement, and reporting. Whatever we needed, Carina delivered expeditiously and efficiently. We continue to use Carina as a valuable extension of our team. I can't recommend her enough.
Graham Ripple COO, OYO Fitness
Great choice, was an Amazon.com guru which is exactly what I was looking for!
Carina swiftly demonstrated she was a competent subject matter expert on ‘all things Amazon’. I was very impressed with how quickly she was able to complete my project, and she went above and beyond project specs by providing suggestions on how to further improve my listing optimization strategy. I would definitely use her again for anything Amazon related.
We are very pleased with the results we’ve achieved through Carina’s expertise. She provided excellent communications throughout the project and has been a joy to work with.