2023 Calendar for Amazon Sellers and Vendors

28 February, 2023
4 minute read
2023 Calendar for Amazon Sellers and Vendors Blog

Amazon sellers, vendors and eCommerce businesses worldwide have one thing in common — key dates. The team at eCommerce Nurse have created a 2023 seller calendar with important dates and events that will help you to efficiently plan ahead for the rest of the year. You can download a printable version here.

Whether you’re preparing for Black Friday, or looking to improve your sales figures, our list of key dates for Amazon vendors and sellers has been created with the 6P rule in mind — Proper Preparation and Planning Prevents Poor Performance.

Q1 2023

We were a little late in getting this out, because we wanted it to be perfect. We are now on the last day of February, approaching the final third of Q1. By now, you should have evaluated last year’s performance and figured out the steps that you need to take to make this year more successful.


Happy New Year! Remember to prepare for the surge in buying for the last weekend of the month, when the long awaited January payday arrives. Set targets for the year and look at ways that you can automate processes. Now is also the time to review last year’s sales figures, look at bestsellers and increase or decrease product lines. 

21-22 Chinese New Year


Now is a great time to launch Valentine’s Day, St. Patrick’s Day and Easter promotions. Do a mid-quarter IPI check in. Are you looking for ways to improve your Amazon IPI score?
Audit your brand and marketing assets — are your A+ pages up to date? Do you have a Brand Story? Check that all of your products are in your storefront, create a discount or sale to shift out old stock.

14 Valentine’s Day


Spring is on the way! March is the perfect time to fine tune your A+ content and work on updating your images, if they need it. Check that you have good keyword coverage.

2 World Book Day (UK)

8 International Women’s Day

13-15 Prosper Show for Amazon sellers - Las Vegas, US

17 St. Patrick’s Day (UK)

19 Mother’s Day (UK)

20 Beginning of Spring

22 Ramadan begins, (ends 21 Apr)

Q2 2023

As the weather warms up, it is vital to check that summer products are optimised to their full potential. Not only is it important for products in outdoor categories such as sporting equipment and garden furniture, it is also relevant for products in the beauty and personal care category, clothing and more.


Besides Christmas, this is the only other month of the year that it is socially acceptable to eat chocolate for breakfast. Launch a spring sale to clear out excess inventory and generate more product reviews. Did you know that you can automate this using FeedbackFive?

1 April Fool’s Day

7 Good Friday

9 Easter Sunday

10 Easter Monday

18 Tax Day (US)


Thanks to the Coronation of King Charles III, we get an extra bank holiday this year in the UK! Now is the time for another mid-quarter check back on your IPI score. Optimise operations in preparation for Prime Day. Have you considered Lightning Deals? Prepare summer sales.

1 Early May Bank Holiday (UK)

5 Cinco de Mayo (US)

6 King Charles III Coronation (UK)

8 King Charles III Coronation Bank Holiday (UK)

14 Mother’s Day (US)

29 Spring Bank Holiday (UK)


As the weather starts to improve, ensure your inventory is checked in at an FBA fulfilment centre in preparation for Prime Day next month. Push for sales to complete before annual summer breaks and start preparing for sales over the Christmas period and winter months.

1  Pride Month begins
18 Father’s Day (UK)

Q3 2023

US Prime Day 2023 is expected to take place on 11th and 12th July. Focus on making sure that your listings are retail-ready. If you need any help with this, please get in touch. We are a full account management agency for businesses of all sizes, who are seeking to grow their brand on Amazon. 


Sellers of camping equipment and travel accessories should see a peak in sales this month , as people make the most out of the sunshine. Now is a good opportunity to do a mid-year check-in to review operations and targets. Use the results from Prime Day to plan for a successful Q4, and launch back to school promotions.

4 Independence Day (US)

11-12 Prime Day (US)


Prepare for another Prime Day. We aren’t sure of a date yet, but will update when we can. Boost some sales with Amazon product videos. Launch an end of summer sale to clear old stock as you start to plan further for Christmas.

28 Summer Bank Holiday (UK)


September is the perfect time to submit Lightning Deals for Black Friday and Cyber Monday. Launch some Halloween promotions as you start to consider hiring additional freelance staff to cope with the holiday rush.

4 Labor Day (US)

Q4 2024

Heading into the key quarter for retail. Remember to schedule your holiday promotions ready for Christmas.


As the days begin to get shorter, start to prepare for the peak shopping months when shoppers are looking for gifts and deals. Schedule your holiday shipments well in advance, and develop a plan for next year’s inventory as you launch Christmas promotions.

31 Halloween


We hope that you listened to our advice and prepared for Black Friday and Cyber Monday. It’s time for another mid-quarter IPI check. Make sure that you have enough inventory for Christmas as you start to plan for Q1 2024.

5 Bonfire Night (UK)

12 Diwali

23 Thanksgiving (US)

24 Black Friday

27 Cyber Monday


Holidays are coming! Launch last dates to order for Christmas delivery, to reduce the risk of disappointed customers. Start planning for January sales as you check inventory and make sure stock arrives at fulfilment centres before deadlines.

7-15 Hanukkah

25 Christmas Day

26 Boxing Day (UK)

31 New Years Eve

As we say goodbye to 2023, begin reflecting on how the year went, and start gathering your sales figures ready for review in January 2024. 
We hope that you have a successful 2023. Remember that you can download our printable calendar. You can also contact us if you want to ask our Amazon experts for any advice, or you are looking for Amazon seller or vendor account management services.

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Emily Kirkham

Emily Kirkham

Emily Kirkham is the Marketing Coordinator for eCommerce Nurse, based in Lancashire, UK. She has experience in product listing and optimisation, and using customer feedback to improve products and services.

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